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Buyer's Guide
It’s All about the Salesperson: Taking Advantage of Web 2.0
by Oracle Corporation

Executives and management have benefitted greatly from Customer Relationship Management (CRM) applications, gaining critical insight into managing their business and driving revenue, productivity, customer satisfaction, and profitability. But, information vital to delivering that insight needs to be entered by individual sales users, many of whom view CRM as simply a surveillance and reporting tool for management to track their activities rather than as a user productivity tool. Consequently, lo...
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