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Customer Information Team Delivers Reliable Customer Contact Information with Daimler Chrysler's Customer/Owner Information Network (COIN)
by Pitney Bowes Group 1 Software

DaimlerChrysler relies on its customer database to enhance marketing effectiveness, and reduce operational costs. In this ongoing pursuit of quality, DaimlerChrysler needed to consolidate their multiple operational databases into one set of data stores to join disparate data and achieve an accurate single customer view.

Download this case study and discover the benefits they met including:

▪   Enhanced direct marketing effectiveness
▪   Reduced o...
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