Search engine optimization (SEO) has been firmly established as a critical aspect of building and operating successful Web properties. Although SEO, or the lack thereof, is directly linked to a website’s traffic profile, relatively few people have fully come up to speed on the mechanics of this impact. As a result, best practices within SEO are often regarded as an elusive “black art” known only to a privileged few--especially when it comes to video. This white paper provides a practical framewo...