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Gartner's Magic Quadrant for Marketing Resource Management
by Aprimo, Inc.

MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. MRM application enables companies to:

▪ Plan and budget for marketing activities and programs
▪ Create and develop marketing programs and content
▪ Collect and manage content and knowledge
▪ Fulfill and distribute marketing content and collateral
▪ Measure, analyze and optimize marketing performance

Topics:

Mark...
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