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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story
by Aprimo, Inc.

Merrill Lynch is one of the world’s leading financial management and advisory companies. Global Private Client (GPC) group of Merrill Lynch, the largest business of its kind in the world, provides investment, insurance, banking and retirement services for individuals and businesses. They clearly needed help in terms of project tracking. They had hundreds of collateral and local advertising projects. With this sheer volume of work and a complex matrix of products and customers, the marketing team...
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