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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
by Silverpop Systems Inc.

This paper reviews the key steps necessary to implement a robust transactional email marketing campaign and recommend methods to ease the pain of implementation while improving the results.

Transactional emails can be a powerful tool for marketers. By taking advantage of the high open rates of transactional emails and establishing brand loyalty at the time customers are most likely thinking about the company, top online retailers strengthen relationships with customers and drive revenue g...
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