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Browse Directory> Business Solutions> Sales and Marketing> Market Research and Demographics 1 - 23 of 23  ALL RESULTS   SOFTWARE   SERVICES AND RESELLERS   HARDWARE   RESEARCH  Solutions Marketing – The New Product Marketing by ZIGZAG Marketing, Inc.  July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Free Cerulli Report - Navigating the Affluent Emerging Marketplace by Advent Software, Inc  July 2008 - (Free Research) Investors who comprise the emerging affluent segment of the market are very diverse-in terms of their net worth, risk tolerance, financial goals, and many other areas. To service this area of the financial market some level of segmentation must be used. (ANALYST REPORT) GO TO ANALYST REPORT California Institute for Telecommunications and Information Technology (Calit2) Uses Kognitio WX(2) for CAMERA Project by Kognitio  July 2007 - (Free Research) In this case study Calit2 and Cyberinfrastructure for Advanced Marine Microbial Ecology Research and Analysis (CAMERA) develop a cost-effective, high-performance environment where researchers have unlimited access to the existing genomics data. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY The Secret behind Successful Retention Programs: Next-Generation Analytics by Portrait Software.  April 2008 - (Free Research) The theme of this webcast is that analytics drives better marketing decisions and improves customer retention. It examines the shift away from creative dominated marketing to one driven by analytics, where customer insight produces optimal results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Essential Manager's Guide: Intelligent Communications by Avaya, Inc  June 2008 - (Free Research) How can you improve the efficiency of your business processes? What is the strategic approach that will deliver a competitive advantage today? Discover answers here in the Essential Managers Guide for Intelligent Communications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Initiating Your Virtualization Project by IBM.  August 2008 - (Free Research) In this presentation, virtualization expert Barb Goldworm provides an in-depth introduction to virtualization, showing how and where virtual technology can add value to IT infrastructure. (VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST The New Language of Business: SOA & Web 2.0 by IBM.  February 2008 - (Free Research) Innovation requires change and Service Orientated Architecture makes it easier for companies to change. SOA views a business as linked services and considers the outcomes they bring. Learn guiding principles for implementing SOA in this paper. (WHITE PAPER) GO TO WHITE PAPER Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc.  August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER How Time Warner Cable Increased Sales Using Location Intelligence by MapInfo Corporation.  July 2008 - (Free Research) Pitney Bowes MapInfo® location intelligence solutions enable Time Warner Cable to more quickly and accurately identify new customers and increase sales. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc  June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP America, Inc.  March 2008 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviours. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP America, Inc.  March 2008 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1 by SAP America, Inc.  March 2008 - (Free Research) Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behaviour. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Business Performance: Getting in Gear by Oracle Corporation.  August 2008 - (Free Research) Attend this session to gain an overview of measurement techniques, technologies, and a framework for assessing your organization's readiness to improve performance. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST Improving Customer Service in SMBs through Collaborative Tools by Cisco Systems, Inc  February 2008 - (Free Research) Getting a business team to work together no longer depends on occupying conference rooms, much less on managers leading huddles or shift briefings. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER L’oreal Effect or the Lipstick Effect by WiPro  June 2008 - (Free Research) This article analyzes the impact of change in economic conditions on consumer purchase behaviour and its effect on retailers and consumer goods companies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER 1 - 23 of 23

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