Marketing Management Software, Hardware, Services and Research Papers

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10 Ways to Improve B2B Email Deliverability and Effectiveness
by: Vtrenz, Inc.

Product Management - Agile or Waterfall Development: 5 Common Sense Rules to Get the Best of Both

by ZIGZAG Marketing, Inc.

July 2008 - (Free Research) Agile versus waterfall development isn’t really about the product development methodology, it’s about delivering top quality products in a reasonable time that solve high impact problems for a broad market.

(WHITE PAPER)

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Product Management: 3 Tactics for Exerting Stronger Influence & Leadership

by ZIGZAG Marketing, Inc.

July 2008 - (Free Research) The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.

(WHITE PAPER)

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Solutions Marketing – The New Product Marketing

by ZIGZAG Marketing, Inc.

July 2008 - (Free Research) This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.

(WHITE PAPER)

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SageCRM: Part of the Sage Accpac Extended Enterprise Suite

by Sage Software.

July 2008 - (Free Research) SageCRM is a powerful, easy-to-use customer relationship management solution that integrates directly with Sage Accpac ERP, also you can synchronize your sales, marketing, and customer care activities across your organization.

(WHITE PAPER)

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Aite Group Research Report - Rise of Dark Pools and Rebirth of ECNs: Death to Exchanges?

by Advent Software, Inc

July 2008 - (Free Research) This whitepaper examines some of the key trends within the U.S. ATS market, and provides clear categorizations of some of the platforms vying for market share. This report also provides U.S. equities market share estimates and future projections.

(WHITE PAPER)

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Free Cerulli Report - Navigating the Affluent Emerging Marketplace

by Advent Software, Inc

July 2008 - (Free Research) Investors who comprise the emerging affluent segment of the market are very diverse-in terms of their net worth, risk tolerance, financial goals, and many other areas. To service this area of the financial market some level of segmentation must be used.

(ANALYST REPORT)

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How to Accelerate Time to Market of AJAX and Flash-based Applications

by Keynote Systems

February 2008 - (Free Research) This Webcast explores the steps necessary to delivery a positive and rich user experience utilizing AJAX and Flash-based applications.

(WEBCAST)

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Essential Email Marketing Deliverability Guide

by Listrak.

January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you.

(WHITE PAPER)

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Dynamic Content in Action: DiscountBeautyCenter.com Case Study

by Listrak.

January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies.

(WHITE PAPER)

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Benefits and Advantages of Recording and Archiving Calls

by Teleformix.

July 2008 - (Free Research) ECHO digital recording solution brings a whole host of advantages, including dispute resolution, liability management, evaluation support, and more.

(WHITE PAPER)

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Wireless LANs Standards: Where Are We Now?

by Burton Group.

July 2008 - (Free Research) Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed. The Institute of Electrical and Electronics Engineers (IEEE) 802.11 wireless local area network (WLAN) standards have achieved international success.

(WHITE PAPER)

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Improving Data Center Energy Efficiency: A Holistic Approach

by Burton Group.

July 2008 - (Free Research) The need for more compute power and network storage shows no sign of stopping anytime soon, and data centers are already low on power. While energy-efficient technologies exist, they are not a panacea. Technology must be combined with...

(WHITE PAPER)

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Data Modeling: A Necessary and Rewarding Aspect of Data Management

by Burton Group.

July 2008 - (Free Research) Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to…

(WHITE PAPER)

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Expert Executive Office

by Aderant

Expert Executive Office gives you a complete view of all your business operations and information, and provides the tools to use that information to make the right decisions, set strategy, measure the results and increase accountability.

(SOFTWARE PRODUCT)

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Key Performance Indicators Drive Best Practices for General Contractors

by Microsoft Dynamics.

June 2008 - (Free Research) In uncertain economic times, construction companies can improve their competitiveness by understanding and acting upon Key Performance Indicators, as demonstrated in this white paper.

(WHITE PAPER)

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Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

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Gartner's Magic Quadrant for Marketing Resource Management

by Aprimo, Inc.

June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.

(WHITE PAPER)

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Marketing Finance System (MFS): Automate Core Marketing Operations Processes

by Aprimo, Inc.

June 2008 - (Free Research) This paper will describe core processes which are critical to fully leverage an MFS application.

(ANALYST REPORT)

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How to Improve Marketing Execution and Efficiency

by Aprimo, Inc.

June 2008 - (Free Research) Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function.

(WHITE PAPER)

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Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities

by Aprimo, Inc.

June 2008 - (Free Research) An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

(WHITE PAPER)

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Akamai Application Performance Services for the Manufacturing Industry

by Akamai Technologies (E-mail this company)

Manufacturing web sites serve a dual role. Extranets keep suppliers and dealers productive and also provide media-rich B2C sites with personalized, engaging content and applications for brand-building and self service. To succeed, manufacturers like Audi, Toyota, and Nissan rely on Akamai.

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Delivering Reports, Plans and Metrics for Better Marketing

by Cognos Incorporated

August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment.

(WHITE PAPER)

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The Secret behind Successful Retention Programs: Next-Generation Analytics

by Portrait Software.

April 2008 - (Free Research) The theme of this webcast is that analytics drives better marketing decisions and improves customer retention. It examines the shift away from creative dominated marketing to one driven by analytics, where customer insight produces optimal results.

(WHITE PAPER)

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Workscape: Bringing Time to Value to the Mid-Market

by Workscape

June 2008 - (Free Research) Workscape is a Marlborough, Massachusetts-based provider of human resource solutions and it defines midmarket as companies with fewer than 10,000 employees.

(WHITE PAPER)

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Register to Access the Gartner Report: Magic Quadrant for Software Change and Configuration Management for Distributed Platforms, 2008

by SERENA Software, Inc

June 2008 - (Free Research) If you need an objective view of the vendors and tools that comprise the SCCM market, read Gartner's Magic Quadrant report for an analysis of the leaders in this market.

(WHITE PAPER)

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