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Browse Directory> Business Solutions> Sales and Marketing> Marketing Resource Management 1 - 25 of 40   |   <<   <   1 2  of 2    >   >>  ALL RESULTS   SOFTWARE   SERVICES AND RESELLERS   HARDWARE   RESEARCH  Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak.  January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc.  August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER B2B Database Marketing Trends and Best Practices by Extraprise Group, Inc.  August 2008 - (Free Research) This article reviews specific client examples of best practice application of database marketing in B2B environments. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Achieved Closed-Loop B2B Marketing by Extraprise Group, Inc.  August 2008 - (Free Research) Database marketing’s time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER How to Foster Innovation in Your Company, Part I by Cisco Systems, Inc  February 2008 - (Free Research) Geoffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution reveals practical formulas and winning strategies that will help your company differentiate itself from your competitors. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST Size DOES Matter – When Choosing the Right ERP Solution by Xperia  June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Small Businesses Think Big - Making Your Small Business Seem a Whole Lot Bigger by Cisco Systems, Inc  February 2008 - (Free Research) Marcia Turner, author of The Unofficial Guide to Marketing Your Small Business, talks about how to best utilize the tools available on-line to make your small business seem a whole lot bigger. (PODCAST) VIEW ABSTRACT | GO TO PODCAST The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software.  September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Resource Center: Tips for Driving the Sales Pipeline by Cisco Systems, Inc  February 2008 - (Free Research) Discover the strategies and solutions that can help your business expand its market reach and increase customer satisfaction. (DEMO) VIEW ABSTRACT | GO TO DEMO Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company) June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Direct Marketing Company Gets It Done Faster with DMExpress by SyncSort  August 2008 - (Free Research) Syncsort provided DMC with a free Proof-Of-Concept to demonstrate the benefits that DMExpress could provide. Using DMExpress, DMC was able to significantly decrease the elapsed time. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY Social Media Marketing by HubSpot  June 2008 - (Free Research) In this webcast Mike Volpe, VP of Marketing for HubSpot discusses why social media is important. Social media’s state of mind, 3 types of social media and its measuring results will also be discussed. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST Blogging for Business by HubSpot  June 2008 - (Free Research) Blogs are no longer just online personal journals - they are now key business tools. View this webinar and find out why. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST 5 Tips to Turn Your Website into a Marketing Machine. by HubSpot  June 2008 - (Free Research) Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST 5 Tips to Turn Your Website into a Marketing Machine by HubSpot  June 2008 - (Free Research) Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers by Silverpop Systems Inc.  August 2008 - (Free Research) This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc.  August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.  June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.  June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software  October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Seven Email Marketing Refreshes by Bronto Software  October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER Engaging Your Subscribers Using Interactive Media in Email by Bronto Software  October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER New Advances in Enterprise Marketing Solutions by EMC Corporation.  July 2008 - (Free Research) This presentation addresses the new challenges marketers face such as Return on Marketing Investment, learning why and where they should invest their marketing dollars and how to achieve better ROI. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER New Advances in Enterprise Marketing Solutions: Vendor Webcast by EMC Corporation.  July 2008 - (Free Research) View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST An Introduction to the World Digital Asset Management Market by EMC Corporation.  March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER 1 - 25 of 40   |   <<   <   1 2  of 2    >   >>

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