The high failure rate of enterprise software due to inadequate business fit has raised the stakes in the long-standing battle of “build vs. buy.” Companies torn between the insufficient flexibility of “out of the box” solutions and the high risk and cost of custom development find themselves paralyzed between the lesser of two evils. But in today’s fast-paced business environment, inertia is not an option.

This white paper offers good news: an alternative approach exists, and it has been proven to solve business problems with the combined speed, flexibility, precision, and cost-effectiveness today’s enterprises require. The solution is called CRM+, but it’s not just about customer relationship management; it’s about the ability to deliver a full range of automation and software support for unique business processes across the enterprise. CRM+ leverages the power and malleability of the platforms underlying certain CRM systems to build customized applications that extend far beyond the confines of sales, marketing, and customer service.

Read this paper to learn more about the CRM+ approach and how it can give companies a much-needed third option for developing applications that support extensive enterprise business processes and enable ongoing agility.